fran
PRODUCT DESIGNER · UI/UX
Hi, I'm Fran. I design digital products that are clear to use and good to look at.
I bring together 4 years in product design, more than 3 of them designing for Itaú, Latin America's largest bank, and 10 years in art direction. I start from the problem, test early and turn decisions into design systems.
Creativity is what happens when technique meets care.
I believe in design with soul and function. When I am not designing digital experiences, I am shaping ceramics, painting, or recharging with my four cats.
CAREER
Apr 2026 – Oct 2026
Oct 2021 – Jan 2025
2011 – 2023
Product Designer
Pix Mídia
UX Designer
OLIVER Latin America · Itaú Unibanco
Art Director
O Boticário, Colcci and other brands
Updated SaaS products and built the design system and screens of a new corporate TV product.
Flows, prototypes, usability tests and design system work for the Itaú product team.
Digital campaigns, key visuals and landing pages, improved with visual A/B tests.
EDUCATION
Product Designer course
Modern Art & Ideas
Multimedia Production
Web Design
In progress · PM3
2020 · The Museum of Modern Art
2018 · Senac
2012 · Colégio Cristo Redentor
TOOLS
Figma • FigJam • Miro • Adobe Creative Cloud • Webflow • Framer • Notion • Jira • Bynder • Claude • Lovable • HTML/CSS
SKILLS
Product Design • UX Design • UI Design • Prototyping • Design Systems • Strategy