

Hi! I’m
Fran, a UI/UX Designer and Art Director.
My journey with design began in 2009, driven by a restless curiosity that took me from Web Design to Art Direction. I spent 10 years refining my aesthetic eye for brands like O Boticário and Colcci, where I learned that visual design is, above all, a way to connect.
My desire to understand how people feel and interact with the world led me to UI/UX Design. In this balance between strategy and sensitivity, I found my purpose. At Itaú, the largest bank in Latin America, I applied this vision to create intuitive interfaces that solve real problems without losing their beauty.
I believe in design that has both soul and function. That’s why, when I’m not designing digital experiences, you’ll find me making pottery, painting, or recharging with my four cats. For me, creativity happens when technique meets heart.