Hi, I'm Fran! I'm currently working as a UI/UX Designer, but my journey in design started back in 2009. I began by studying Web Design and soon had the opportunity to join the job market, applying everything I learned at ULBRA. Curiosity has always guided me, and it led me to take on the challenge of Art Direction. With the experience I already had, I started in this field at the Newblue agency.

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While working in the creative area, I realized I needed a stronger foundation, so I decided to get a degree in Multimedia Production. After that, I worked for 10 years as an Art Director, gaining experience and improving my creative skills with clients like O Boticário, Colcci, Sommer, and Hospital Mãe

de Deus, among others.

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Over time, my interest in understanding people better brought me closer to UX/UI Design — where I found the perfect balance between creativity and purpose. In this area, I had the opportunity to work with Itaú, the largest bank in Latin America. Today, this is the field where I feel most fulfilled professionally.

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Outside of work, I share my home with four cats and keep my creativity alive through painting and ceramics.