O Boticário
O Boticário is one of the largest and most recognized cosmetics and fragrance brands in Brazil — and across Latin America. Below, you’ll find some of the creative projects I had the opportunity to contribute to.
Arbo Botanic
Arbo Botanic is a fresh men's fragrance inspired by the energy of nature. I worked creatively alongside a team of copywriters and art directors to develop the main concept for the launch commercial, as well as social media content to support and reinforce the campaign.
Botik
Botik is a high-performance skincare brand developed especially for Brazilian skin. In this project, I had the opportunity to contribute to the visual creation of content focused on mature skin, as well as develop creative posts for the brand’s social media channels.
Cuide-se Bem: Boa noite
Cuide-se Bem Boa Noite is a fragrance line designed for those who value self-care and seek a more peaceful nighttime routine. In this project, I had the opportunity to collaborate with the team on the creative concept of the campaign and closely follow the entire production process.
Cuide-se Bem: Bendito Cacto
Cuide-se Bem: Bendito Cacto is the ideal skincare line for warmer climates, offering a light and refreshing sensation. In this project, I worked on adapting the existing key visual for social media assets, as well as animating some of the creative materials.
Match
Match is a specialist brand that combines technology and science to care for all hair types. In this project, I took part in the entire creative process — from developing social media posts to writing scripts for video shoots — and also contributed to the post-production of some materials.
Dia da mulher
The International Women's Day campaign was developed in collaboration with the creative team (copywriters and designers), centered around the message that no woman should feel alone — “no one lets go of anyone’s hand.” In this inspiring project, I led the creation of the campaign’s key visual alongside partners, and also worked on post-production and adaptations for social media and influencers.
Outubro Rosa
Pink October is the month dedicated to raising awareness about breast cancer. For this campaign, we partnered with an illustrator to create sensitive visuals encouraging self-examination and self-care. I led the project with special attention to visual composition, preserving the brand’s delicate tone, and handled the post-production for various social media platforms.
