Francisca Marcarini | Quick Market

Itaú Unibanco

Redesign of the Itaú Brand Identity Guides Platform

Context

The project was about updating the Itaú Brand Identity Guide on the Bynder platform. The main goal was to make it easier for employees and partner agencies to access brand assets and writing guides. This ensures everyone follows the same rules and works more independently.

The Challenge

Before the project, there were technical and operational problems:

Pain Points

The navigation was too complex, and there was too much "red tape" (bureaucracy) for simple downloads.

Opportunity

Create a single system to connect visual materials with verbal guidelines (tone of voice).

Research Process

To understand the best ways to share brand materials, I analyzed major global players:

Focused on layout and flexibility.

A reference for technical documentation and accessibility.

High quality in visual guidelines and animation.

The Challenge

Before the project, there were technical and operational problems:

Access Barrier:

Wasted Time:

Partners (like agencies and freelancers) could not access materials easily because a corporate login was required.

Employees spent too much time sending files manually via email or chat.

Lack of Examples:

Outdated Files:

The writing guidelines (UX Writing) did not have practical examples, making them hard to use.

It was difficult to make sure everyone was using the latest version of the brand.

Qualitative Insights

Learning Curve

Described as fast and intuitive.

Perceived Value

Users felt the layout helps them learn how to use brand elements.

Navigation

One participant compared the smooth flow to the Mac filing system.

Design System

To make the Bynder restructure scalable and aligned with the Itaú brand, I created a simplified Design System. The goal was a functional interface where the content is the main focus.