SOMMER
Sommer is a fashion brand aimed at an audience that is both knowledgeable and passionate about fashion, with an urban, modern, and yet democratic style. The brand is part of the AMC Têxtil group, which also manages labels such as Colcci, Carmelitas, and Coca-Cola Jeans, and is currently the largest fashion brand manager in South America.
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My collaboration with Sommer involved creative direction during photo shoots, adapting digital content for social media, and developing small campaigns for commercial dates. This project was incredibly enriching, especially due to my personal interest in fashion. Being behind the scenes and seeing how everything works gave me valuable experience that I’ve been able to apply across various other projects in my career.
Valentine's day
For the Valentine's Day collection, I had the opportunity to work with the shooting images to develop a fun and timely campaign, specially aimed at the brand's young audience.
Collection 2018
The 2018 collection is youthful, colorful, and casual. Working with these elements within the social media landscape was key to creating content that aligned with the brand's identity and had strong potential to deliver great results.
