fran
O BOTICÁRIO · ART DIRECTION
Seven campaigns for one of Latin America's largest beauty brands
From a men's fragrance launch to Women's Day and Pink October: key visuals, social media content, animation and post-production.
At a glance
CLIENT
O Boticário
DELIVERABLES
Key visuals, social media, animation, post-production, video scripts
CATEGORY
Beauty and fragrance
ROLE
Art Director
The brand
O Boticário is one of the largest and best-known cosmetics and fragrance brands in Brazil and Latin America. These are some of the campaigns I worked on.
Featured campaigns
Arbo Botanic
MEN'S FRAGANCE LAUNCH
IDEA
A fresh men's fragrance, launched with a commercial and social media content.
WHAT I DID
I built the core concept of the launch commercial with copywriters and art directors, then created the social media content.
FORMATS
Feed posts · Animated posts
Women's Day
INSTITUTIONAL CAMPAIGN
IDEA
No woman should feel alone.
WHAT I DID
I led the key visual, the post-production and the social media adaptations.
FORMATS
Feed posts · Animated posts
Pink October
BREAST CANCER AWARENESS
IDEA
Encourage self-exams and self-care, with illustration.
WHAT I DID
I led the visual composition and the post-production for several platforms, working with an illustrator.
FORMATS
Feed posts · Adaptations for several platforms
More campaigns
Four more campaigns.
Botik
SKINCARE
Visuals for mature-skin content and social posts.
Cuide-se Bem · Boa Noite
FRAGRANCE
Creative concept of the campaign and production follow-up.
Cuide-se Bem · Bendito Cacto
SKINCARE
Key visual adapted for social media, with animated pieces.
Match
HAIR CARE
From social posts to video scripts, plus post-production support.
